Emily Oberton, APR
Owner and President
Emily Oberton is an award-winning PR professional and writer with more than 15 years’ experience on both the PR and media sides of the table. She has a track record of developing and implementing successful communications strategies for a variety of audiences.
Emily is a creative expert in storytelling. She turns even the most technical information into compelling content that engages, educates and inspires readers. During her first job as a news radio reporter at KTRH, Emily mastered the ability to tell a story in a clear and concise manner and to capture listeners’ attention within the first sentence of story.
After shifting to the world of public relations, Emily applied her journalistic acumen to her clients’ communications campaigns at de La Garza Public Relations. In this role, she created a wide range of internal and external communications materials. She worked with clients in a variety of industries, including healthcare, pharmaceuticals, legal, non-profit, real estate, retail and energy.
For the next decade, Emily worked within the oil & gas and petrochemicals industries. At Shell Oil, she worked for the Downstream side of the business at the Shell Deer Park Refinery and Chemical Plant, then shifted to the Upstream business to lead issues management and crisis planning efforts. She also served as a spokesperson for Shell’s Downstream, Deepwater and Trading businesses.
In mid-2012, Emily started working for Chevron Phillips Chemical Company where she was responsible for establishing and maintaining the company’s presence on social media platforms. She later became the external communications supervisor, leading a team of marketing communications and community relations professionals.
Emily left the corporate world in 2016 and founded Oberton Communications, where she helps companies earn the attention and trust of their target audiences.
Master’s Degree in Public Relations
In 2004, Emily earned a Master’s in Public Relations at the University of Houston. During her graduate studies, she completed a thesis on risk communication within the petrochemical industry, and co-authored an article about risk communication in Communication Research Reports.
Accredited in Public Relations (APR)
APR: These three letters after a PR professional’s name signify mastery of strategic communications. Lawyers, doctors and many other professionals must obtain a license to practice in their field, but PR professionals do not. The APR credential certifies professionalism, expertise and ethical principles. The rigorous accreditation process involves completion of a portfolio reviewed by peers and a computer-based exam that covers 70 areas of competence that mid-career PR professionals should demonstrate.
Emily earned her accreditation in 2008, and continues to develop her knowledge, skills and abilities in her field as the profession progresses and the world changes. She has kept her skills sharp by staying involved with the Public Relations Society of America (PRSA). Emily has won a number of awards for communications programs she led, including PRSA’s Silver Excalibur Award, Texas Public Relations Association’s Silver Spur award and TPRA’s Best of Texas award.
Off the clock
When Emily isn’t writing for clients, she’s writing for fun. It has been her passion since she started writing fiction in elementary school. She has since written and illustrated several children’s books and is working on her first novel. Emily is also a contributor to Houstonia.
Emily is also an active volunteer with the Junior League of the Woodlands, her children’s schools and her church.
Over to You…
Now it’s time to talk about you! Let’s discuss how Oberton Communications can help your business with its public relations, content marketing and writing needs. We’d love to hear from you!