Navigating the social sphere
Whether you just sent your first tweet or you gain 1,000 new Instagram followers each day, you understand that the way people seek and acquire information changed a long time ago. The speed of information acquisition is accelerating because the number of credible information sources is expanding.
One of your company’s key marketing assets is information – not the proprietary secrets about your products, but information that is relevant to your industry that your target audiences would value. Your company is an expert on topics that your customers, potential customers, community members, and potential employees would like to know more about.
So, how do you share your expert knowledge with your target audiences?
Social media is a great place to start. It allows you not only to share information, but more importantly – to listen to them and respond. Dialogue builds trust, and the social sphere is an ideal place to converse with a wide range of audiences.
Oberton Communications will guide your social media strategy to ensure you are having conversations with the right people on the right social media platforms.